Medical tourism – An emerging industry in India

Renuka Sagar, Vasavi Latha P

Pdf Page Numbers :- 169-177

Renuka Sagar^1,* and Vasavi Latha P¹

¹MBA Programme, RBVRR Women's College, Hyderabad, Telangana, India

*Corresponding author: Prof. Renuka sagar, Director, MBA Programme, RBVRR Women's College, Hyderabad, Telangana, India.

Received 2 May 2014; Revised 4 June 2014; Accepted 28 June 2014

Citation: Renuka Sagar, Vasavi Latha P. Medical tourism – An emerging industry in India. J Med Sci Res 2014; 2(3):169-177. DOI: http://dx.doi.org/10.17727/JMSR.2014/2-031  

Copyright: © 2014 Renuka Sagar et al. Published by KIMS Foundation and Research Center. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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Abstract

Medical tourism is recognized as an industry and it offers tremendous potential for the developing countries like India because of their low-cost and high hospitality advantage. The industry has the potential to show the same exponential growth that the software and pharmaceutical industries have shown in the last decade. Medical tourism is likely to be the next major foreign exchange earner for India due to an increasing number of foreign patients. Medical tourism, which is considered to be the next driver for Indian healthcare growth, is perceived as one of the fastest growing segments in marketing ‘Destination India’ today.